January 2012Happy 2012 from 3rd Dimension Design!The changing of the calendar brings with it the hopes and aspirations for a better business year. If one of your resolutions is to attract more customers, increase your internet presence, or update your general marketing scheme, then 3rd Dimension Design is able to help! We offer a variety of marketing and web services, including: * Web Development: update that website or go for a new design * Graphic Design: business cards to marketing materials * Photo & Video: a face to your business or a video for that product To discuss how 3rd Dimension Design can help your business, please feel free to contact us at (859) 373-1888 or email us at JohnH@3rdDimensionDesign.com Hosting: It's that time of year!Our yearly hosting price has dropped! Web hosting payments for 2012 are due this month, and the price per year has gone from $200 to $180 ($20 Saving!). Unless you are one of the clients that pay monthly, please submit your hosting payments as soon as possible. In addition to this newsletter, we will soon be sending out invoices for 2012 hosting. Hosting can be paid via PayPal at [4]3rddimensiondesign.com/webhosting.html (just click on the applicable 'Pay Now' button and follow the prompt) or via check sent to 3rd Dimension Design, 1741 Traveller Road, Lexington, KY 40504. Not only is the 1 Year rate the best deal at $15 per month but it also assists 3rd Dimension Design. Just as a reminder, the hosting rates are as follows: * 1 Year: $180 * 6 Months: $108 * 3 Months: $57 Links: 4. http://www.3rddimensiondesign.com/webhosting.html Telling Your Story: Impact Marketing2012 is the year of the story. We spend billions of dollars every year going to the movies, buying books, and watching TV. For some, they take it one step further and frequent celebrity blogs, buy celebrity magazines, or follow their favorite personas via Facebook or Twitter. Why? Fundamentally, people are fascinated in the story of who people are and how they came to be that way. Maybe we look to stories for inspiration. Maybe they help us to know who to trust. Maybe the stories just help us connect with other human beings. What does this mean for your business? Clearly, we are a society fascinated by the story, fascinated by someone else's tale. As a business, your website should take the time to tell your company's story. Sure, you probably have a mission statement and a team profile page. But a concise telling of your company's story will help retain your customers and attract new ones. A customer that feels like they know your company and appreciates that it is more than bricks and mortar (or in this case, more than web address and content) feels more invested in your company. They are more likely to exhibit loyalty and sing your praises through word-of-mouth marketing. A person that reads the compelling story of your company's beginnings and triumphs is more likely to frequent or retain your business. They will have a better understanding of who you are and how you came to be that way. Compelled by the story, they will choose your business over the competition. The following are considerations for telling your tale: Visuals: Typeface, color and design are important tools for telling your story. Your visual choices will either make your business look like a high-end furniture store or a pawn shop. 3rd Dimension Design can help you formulate a visual language that expresses who you are, what you do, and what matters to your business. Language: The tone and style of your words matter! The prettiest website or marketing material will not change your content's message. All content copy should be considered to ensure that a consistent story is being told. It's impossible to tell a story of quality and value with misspellings, aggressive fonts, or inconsistencies. Testimonials: A great way to tell your story is to let your clients do it for you. Personal testimonials from a real person are powerful - they let clients and potential clients emotionally connect to an actual human being who has the same problem or requires the same service. The format of the testimonials are also important to the overall story. Should it be highly polished video or hand-held and informal? Maybe an audio clip or a written testimonial? The presentation of your clients' testimonials depends on the nature of your business and the customer base you are trying to reach. 3rd Dimension Design offers video, audio and content writing services to present your client's testimonials. There is also a risk in not telling your company's story. If you don't take the time to tell your story, you are already communicating quite a bit about your company. First, it says that you don't really understand who you are or what you're doing. At 3rd Dimension Design, we understand and can help! It's often much more difficult to design your own website and write your own content than it is to service your clientele. An objective 3rd party like 3rd Dimension Design will help you tell your story. Second, many businesses underestimate the power of their own story. You probably think that your story is not as compelling or interesting as your competition's story. Trust us, your story is worth sharing and will greatly help your business. By giving a user content about a company's origins, you evolve from a faceless corporation to a business of human beings with struggles, triumphs and motives. This will create emotional connections and increase sales and lay the foundation for a longterm relationship. Start telling your story today. If you need assistance in drafting your company's story or improving your website or marketing content's story, contact 3rd Dimension Design at (859) 373-1888 or JohnH@3rdDimensionDesign.com. Search Engine Optimization: Are you being found on Google?Search Engine Optimization ("SEO") is the process of improving the visibility of a website in search engines through search results. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their target audience. An easy way to optimize a website involves editing the content. Just like customers, search engines like Google are more likely to "look" at your website if the content is regularly updated. Most of the websites through 3rd Dimension Design include a content management system that allows the owner to easily update the content of your website. If you are unsure how to update your website's content, 3rd Dimension Design offers helpful videos over your content management system at http://www.3rddimensiondesign.com/help.html. If you are too busy to update your website's content or would prefer professional help, please contact 3rd Dimension Design at (859) 373-1888 or JohnH@3rdDimensionDesign.com. We offer reasonable rates to update your website's content. |
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CONTACTBy Mail:P.O. Box 8825 Lexington, KY 40533-8825 By Phone: 859.373.1888 |